Spinning your wheels trying all the right things, not seeing progress, and ready to make a change?

We've helped over 3000 midlife women

boost their metabolism, drop stubborn fat, and gain more energy without long gym hours or cutting carbs!

Are YOU Ready For A Body Reset?

Want To Get Real Results Like These...

"I don't know what to do--and everything I've tried stops working."

You're not lazy. You're overwhelmed. You've been doing your best with information designed for a 25-year-old body, and wondering why it isn't working on a 40+-year-old one.

After 40, the rules change. Hormonal shifts in perimenopause and menopause affect how your body stores fat, builds muscle, and responds to the things that used to work. The cardio that kept you lean in your 30s. The "eating less" that used to move the scale. The random workouts squeezed in between carpool and conference calls.

None of it hits the same anymore. And it's not your fault.

What the Midlife Metabolic Reboot does differently:
We throw out the old playbook entirely. Your program is built specifically for your body, your hormones, your goals, and your lifestyle — with progressive strength training that actually changes your body composition, and a nutrition approach that works with your metabolism instead of fighting it. No guesswork. No generic plans. A clear, customized roadmap that finally makes sense for the body you're in right now.

"I don't have time--my life is already maxed out."

You're not wrong. You're busy. Genuinely, legitimately, pull-in-every-direction busy. Between your job, your kids, your marriage, your aging parents, and the seventeen other things on your plate — your health keeps getting bumped to tomorrow.

And tomorrow keeps becoming next week. Next month. Next year.

Here's the truth: you don't need more time. You need a plan efficient enough to fit inside the time you actually have. Because the women who see results aren't the ones with empty calendars. They're the ones with a system that works in the margins of a full life.

What the Midlife Metabolic Reboot does differently:
Workouts are designed to be done in 30-45 minutes, from home, with minimal equipment. Nutrition guidance is practical and flexible — built around your real life, your real schedule, and yes, your real food preferences. No two-hour gym sessions. No obsessive meal prep. Just the right habits, done consistently, that actually move the needle without taking over your life.

"I've tried before and it didn't stick--I'm scared to waste my money and fail again."

You've started over more times than you can count. You've done the programs, bought the plans, watched the YouTube videos. You go hard for two or three weeks, life gets in the way, you fall off — and the shame of falling off makes it even harder to start again.

So you tell yourself you'll wait. Until things slow down. Until you feel more motivated. Until the timing is better.

But the timing never gets better. And waiting has a cost too — it's just paid in energy, confidence, and years instead of dollars.

The reason it didn't stick before wasn't lack of willpower. It was lack of the right support, the right plan, and someone in your corner when motivation fades. That's not a character flaw. That's just the reality of trying to do hard things alone.

What the Midlife Metabolic Reboot does differently:
This is not a program you buy and figure out alone. It's 16 weeks of real, personalized coaching — with accountability built into every single week. Weekly check-ins, group support, open office hours, monthly 1:1 calls, and a community of women going through exactly the same season of life. When you hit a hard week — and you will, because life — you won't be alone in it. We adjust, we adapt, and we keep going. That's how results actually happen. Not perfectly. Just consistently, with support.

Do these sound familiar?!

Trust us we know, being midlife women ourselves we understand exactly were you are on your fitness journey, and this is EXACTLY why we know we can help you.

We have been in the exact position you are in now.

Feeling overweight

Unhappy
Bloated

And neglecting our bodies.

This is why we created our tried, tested and proven fat loss program for midlife women.

The Midlife Metabolic Reboot

These are the 3 pillars to get you out of the cycle of losing and gaining the same weight over and over again using restrictive diets that are impossible to stick to long-term; and resetting your metabolism so that you can finally lose stubborn body fat without having to spend all your free time in the gym or miss out on wine and dessert.

Here's How We Can Help You

Customized Nutrition Plan for Fat Loss/Muscle Gain

Our innovative approach is designed to reboot your metabolism and elevate your energy levels. This ensures that your body effectively burns the calories you consume rather than storing them as fat. Experience effortless fat loss without the sensation of being on a restrictive diet.

Effective Strength Training & Workout Plan

Tailored uniquely for you – considering your personal preferences, body type, schedule, and hormone profile. Whether you're an at-home enthusiast or a gym-goer, our approach ensures you achieve twice the results in half the time.

Remember, it's not about doing more; it's about exercising smarter!

Three-Layer Accountability System & Support

With three additional layers of accountability, we guarantee that your queries will be addressed, you'll always have a guiding hand by your side, and the days of losing motivation and deviating from your path will be behind you.

Transform with confidence and continual support!

Meet The Team

Fiona- Founder and Director
A mom of five with a passion for making fitness accessible at home to busy women, Fiona brings her experience as a certified personal trainer (AFAA PFT), nutrition coach (PN1), and multiple fitness certifications to every program she creates. Beyond her professional expertise, Fiona understands firsthand the challenge of balancing health goals with a busy life. She's known for her motivational style, practical approach, and ability to make even the most intimidated fitness newcomer feel capable and welcome.

Jenny Franson-

Coach & Director of Nutrition Content


With over 15 years of coaching experience, Jennie brings expertise in nutrition and fitness to the FitFionaJ team. Her credentials include Precision Nutrition Level 1 & 2, an 8-month nutrition coaching mentorship, NASM certified personal training, Crossfit Level 1 & 2, and a BS in Physical Education from Utah State University. The former Director of Nutrition at MyQFit, Jennie specializes in sustainable nutrition approaches for maximum results. This passionate, seasoned, and authentic coach is an avid reader who energizes with Imagine Dragons and finds joy in global travel adventures with her family.

Trisha Cicero - Metabolic Coach


Trisha Cicero has been coaching health and fitness for over 12 years. She is a 5th Degree Black Belt, a former professional MMA fighter, and also a mom to a 4 year old with another on the way! Trisha believes sustainable weight loss isn’t about extremes. It’s about working WITH your body, not against it. She's especially passionate about coaching midlife women like herself and loves helping them feel strong, confident, and capable during a season where their bodies and lives are changing!

Anna Hyvärinen

Metabolic Coach


Anna Hyvärinen has been working in the health and fitness industry as a coach, trainer, and gym manager for a combined 9 years. Her credentials include NASM Certified Personal Trainer, Integrative Nutrition Health Coach, Precision Nutrition Level 1 Coach, Nutritional Coaching Institute Level 1 Coach, Functional Nutrition & Metabolism Science specialization mentorship (FNMS), and a Bachelor’s degree in Psychology.

Anna’s coaching philosophy for midlife women is centered on personalization, sustainability, and long-term results over quick fixes—helping women build healthy lifestyles they can actually maintain.

Living with Type 1 diabetes since the age of 11 has been a constant driver in her pursuit of knowledge in holistic health, both personally and professionally. She is also a former combat sports athlete and holds a Black Belt in Jiu-Jitsu.

Originally from Finland and now also a U.S. citizen, Anna enjoys both home life with her two lovely cats and new adventures around the world.

Will You Take The Next Step To A Better You Just Like These Women?

Angie- 9 week results in progress photos. At week 10 total weight loss -11.5lbs

"My biggest problem before starting the Midlife Metabolic Reboot was food. I was gaining weight eating like I did when I was younger and it wasn't working anymore. I knew I was not fueling my body properly, but didn't know where to start. I am a self-proclaimed "carb junkie" but I did not realize that I was not eating enough protein. Once I started following the plan and began tracking my macros in addition to doing the workouts, the weight just came off. After 10 weeks in the program, I lost 12 pounds and started to see a difference in my body and in the way my clothes were fitting. Everything in the program makes sense and I am sure I will be able to maintain my progress."

Dinorah- 7 Week results in progress photos. At week 10 and she was down total of -9lbs and only 1lb from her goal weight of 118lb
"Before joining the program, I was feeling busy with work and tired, barely exercising, only jogging twice a week, eating what I thought was healthy, especially for breakfast. Now, I’m feeling Amazing after 19 weeks in the program I already lost 10 lbs., my clothes fit much better, enjoying my meals and getting stronger. Thank you Anna and Fiona for helping me through this journey!"

Rosalind

"I am now 13 lbs lower in weight and I have lost inches on my chest, waist and hips. My clothing fits me with room for movement, I eat more than I used to, and I do not feel hungry. Fiona and Jenny have taught me so much and have helped me as I progressed over the 4 month timeline towards the wedding, to achieve a waistline that I really hoped for. In fact the results exceeded my expectations and I am beyond thrilled!"

Lisa

"With this program my relationship with food is so different. I know now what my better options are, they are no “good & bad” foods and I know how to be better prepared. Food freedom! Fiona’s team is amazing! This program has given me access to wonderful coaches and accountability I need for my strength training/fat loss journey.

I need a T-shirt that says, “body sculpted by Fitfionaj”

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Individual results may vary, and testimonials are not claimed to represent typical results. All testimonials are by real people, and may not reflect the typical purchaser's experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.